Technology is now a major player in the fashion industry and is changing every aspect of the business including design, manufacturing and sales. Among the most important changes, there is the use of digital design tools that enable designers to design and present their collections virtually. It also has benefits for the design process as well as for the material, as virtual models can be produced before physically manufacturing them.
In addition, it is now possible to speak about artificial intelligence (AI) as the new tool that helps brands to comprehend consumers’ preferences. Based on the social media activities, consumer behavior and market trends, AI can predict which styles will be popular and, therefore, assist the brands in meeting the consumers’ needs. This is an analytics approach that helps firms to predict patterns and free them from stocking unsold inventory.
This paper equally focuses on the various ways through which technology has influenced e-commerce as explained below. AR in shopping assists the customers to wear the clothes or wear accessories before ordering for them hence this enhance the shopping experience of the customers and at the same reduce on the rate of returns. Moreover, the application of blockchain technology is also applied to the supply chain to enable the customers to check the origin of the products and its production process.
Another area where the technology has its influence is sustainability. Technologies such as 3D printing and sustainable fabrics are making it possible for firms to produce garments that are not hostile to the environment.
Hence, technology is not only a way of increasing productivity but it is a way of transforming the fashion industry. As a result, brands may work on new approaches that will be useful to support the balanced and sustainable business model while responding to the shifts in consumer behavior in the digital culture.